How I Start a Business Using - Tony Matusiak

January 13, 2025

Starting a Business with AI: Tony Matusiak's Framework (Founder of Velocity, AI ecommerce expert)

Initial Process

  1. Finding Demand

  • Use tools to identify trends:

    • Exploding Topics

    • Trend Rocket

    • DAV software

    • Trends.co

    • Glimpse

    • TikTok Creative Center

  • Look for non-seasonal, long-lasting trends

  • Focus on broad, scalable opportunities

Product Selection Strategy

  1. Prioritize Efficient Products

  • Digital products first

  • SaaS products (built with bubble.io)

  • White label software (from Code Canyon)

  • Physical products last

  1. Competitive Analysis

  • Study direct competitors

    • Document their features

    • Analyze their marketing

    • Note fonts, copy, colors

  • Research indirect competitors

    • Look at related industries

    • Gather marketing insights from TikTok and Facebook

  • Compile findings into a playbook

Implementation Process

  1. Offer Formulation

  • Create a competitive differentiator

  • Ensure it's difficult to copy

  • Develop unique value proposition

  1. Product Development

  • Digital/SaaS: Immediate launch possible

  • Physical products: Allow for production time

Simplified Alternative Approach

For immediate business launch:

  1. Find a successful business to model

  2. Use AI tools:

    • ChatGPT for copy

    • Repad.do for wireframes

  3. Modify branding elements:

    • Change name

    • Adjust colors

    • Customize copy

  4. Launch with either:

    • Physical product (order yourself)

    • Digital product (immediate launch)

  5. Replicate proven marketing strategies

Key Takeaway

"You don't have to make your own business - find one business, replicate it with AI... launch the exact same product the exact same way."

The framework emphasizes leveraging existing successful models and using AI tools to accelerate the business creation process, rather than starting completely from scratch.